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A Visual Walk-thru of account setup:

After you complete the free registration process, you'll be directed to an "Account Summary" page like the one below:

First, create a new funnel for the product or service you want to promote online. We'll create one for promoting a fictional product called a "Widget" by clicking the "Create New Funnel" link and assigning the new funnel the name "Widget Funnel". The resulting change to our "Account Summary" page is shown below:

Now we click the "Details" link for the "Widget Funnel". Note the Target URL for this funnel (circled below)...this is the URL to which all ads for this funnel should point. So, for example, if we are advertising Widgets with pay-per-click ads on Google, each Widget ad should point to this Target URL as its destination.

Now note the Conversion code for this funnel. This conversion code must be pasted just after the <body> tag in the appropriate "thank you" page. So, for example, we will need to paste this conversion code into the page shown to a customer immediately after a purchase of a Widget is completed.

The only task remaining is to define several landing pages for this funnel. We will begin by clicking "Create New Landing Page". Then we will enter a name and a URL for a landing page used to advertise Widgets. The image below shows the funnel summary after we created three landing pages for this funnel.

That's it! The funnel is active and immediately available. When a potential customer clicks on our ads, he or she will be redirected to one of the landing pages we have defined. At first, the redirections will be evenly divided among the landing pages while our system gathers statistics for this account. After a sufficient number of transactions have been processed, the system will automatically begin directing customers to the landing page most likely to result in a conversion based on that customer's demographics.

Now just repeat these steps for each product and service you offer. In no time at all, you'll begin reaping the rewards of the low-hanging fruit in your online sales & marketing efforts...Jabuticabas!